Basically, I find the CMYK website is very busy with a lot of information already. So I want to create a seperate site for them just for the sake of promotional. They can treat my mini site as a tool to refresh their "brand".
Context
The CMYK management team wants to create a seperate site/blog for advertising the look of CMYK with:
- Images of the cover of each issue,
- Small thumbnails of CMYK spreads,
- Very brief section of past issues,
- Big section of current issue,
- Future issues.
What we are trying to achieve
The idea is to create a stronger focus on the CMYK identity as a “packaging presentation”.
Audience
Long-term readers
Collectors of the magazine
Subscribed readers
New readers who may want to collect every issue.
Brand Overview
CMYK provides a place where new artists and design students can showcase their talents to creative
directors, agency principals and art buyers who read the maga¬zine/website.
Unique Selling Point
An open, healthy and supportive forum for both creative new talents and creative professionals.
The CMYK management team wants to create a seperate site/blog for advertising the look of CMYK with:
- Images of the cover of each issue,
- Small thumbnails of CMYK spreads,
- Very brief section of past issues,
- Big section of current issue,
- Future issues.
What we are trying to achieve
The idea is to create a stronger focus on the CMYK identity as a “packaging presentation”.
Audience
Long-term readers
Collectors of the magazine
Subscribed readers
New readers who may want to collect every issue.
Brand Overview
CMYK provides a place where new artists and design students can showcase their talents to creative
directors, agency principals and art buyers who read the maga¬zine/website.
Unique Selling Point
An open, healthy and supportive forum for both creative new talents and creative professionals.
A few snapshot from my pdf submission
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